WE BEGIN WITH CONCEPTUALIZING; WORKING CLOSELY WITH THE CLIENT TO DETERMINE THE PURPOSE OF THE VIDEO, THE MAIN MESSAGE(S), WHO THE AUDIENCE IS, AND WHAT RESOURCES WE’LL NEED.
WE THEN EMBARK UPON THE PRE-PRODUCTION PHASE; IDENTIFYING THE KEY POINTS, DETERMINING THE TONE, SCRIPTING, DESIGNING AND BUILDING GRAPHICS, AND STORYBOARDING.
THE PRODUCTION PHASE IS WHEN OUR HIGHLY-SKILLED CREWS GET TO WORK. CONTENT IS SHOT AND IMAGERY IS CAREFULLY SELECTED USING THE LATEST AND GREATEST CAMERA GEAR AND TECHNIQUES.
LASTLY, THE POST-PRODUCTION PHASE IS WHERE THE MAGIC HAPPENS! THIS IS WHEN COUNTLESS HOURS OF EDITING ARE SPENT STRINGING TOGETHER A PERFECT, SEAMLESS STORY THAT LEAVES THE VIEWER WITH THE IDENTIFIED KEY MISSION, BRAND MESSAGE, AND PURPOSE.